two of the most important steps for reaching our desired outcome are first, how we map out and structure the opportunity space, and second, how we select which opportunities to pursue.

Don’t Predict. Orient.

When the signal gets too loud and the data loops back on itself, strategy stops being about knowing. It becomes about noticing when the rules have changed.

We’ve exited the era of fixed playbooks. You can’t plan in a straight line through cultural volatility.

You need to know when to pull back from pattern and feel for the... See more

Focus more on being decisive and less on trying to make the “right” decision. You’ll never know until you try, and if you’re wrong, you can always try again. If a decision is reversible, try to maximize your gain. For example, last year I raised the price of my online course even though there was a chance I’d lose money if readers balked at the

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