Our feeds are designed to “prod the would-be attender ever onward from one monetizable object to the next,” he writes. This has had a deadening effect on all kinds of culture, from Marvel blockbusters that optimize for attention minute to minute, to automated Spotify recommendations that push one similar song after another.

Serendipitous use of the internet is slowly going extinct as we replace link-hopping with the algorithmic-feed. Ranked results and recommendations have become the dominant mode of exploring information online.