316 / The metrics mirage of do-good capitalism
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316 / The metrics mirage of do-good capitalism
faster churning of companies in and out of the S&P 500, the death of news and the newspaper, the failure of established
story I am about to tell concerns
The text discusses evolving B2B marketing measurement strategies, emphasizing the transition from cost-based metrics to revenue-focused approaches and the integration of advanced tools and data for improved business impact assessment.
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