311 / The fallacy of faster

“Too often, we optimize for the numerical thing, time and speed. We’re not optimizing for the emotional state, which is disquiet or anxiety.”

He offers a thought experiment: what if the brief to design a new train connection was given to Disney instead of railway engineers? The latter immediately focuses on speed, time, distance and capacity. With Disney, the goal wouldn’t be to shave minutes off the journey. They may ask a different question: “How do we make the train journey so enjoyab... See more