So a medium is a human innovation which enhances, amplifies, extends some human sense or function, as a cup amplifies our ability to drink water or liquid; a telephone, our ability to speak with someone. In turn, this creates a new medium or new human environment for us with new ‘services and disservices’ or affordances and consequences. It makes... See more

“To say that any technology or extension of man creates a new environment is a much better way of saying the medium is the message. Moreover this environment is always invisible and its content is always the old technology.”