3 Behavior-Smart Tactics to Help DMOs Tackle Overtourism

Tourism

Can cultural values sustain if not upheld consistently?

In 2019, over 10 million tourists entered Hawaii – which is more than 7 times the state’s entire population. While this generated nearly $18 billion, the majority of that money goes to large corporations that aren’t owned or run by local residents or native communities. This drives up th... See more

I often see the emerging concept of regenerative tourism described as “leaving a place better than we found it.” In fact, the basic sentiment is widely shared even beyond tourism, in what Carol Sanford would call the “do good” paradigm.That’s nice, and necessary. But it’s also dangerous without further clarification. Picking up a single piece of li... See more

Wellness-driven travel and tourism has significantly outpaced the growth of the broader tourism market (growing to nearly $600b in total value), and with younger generations spending more on experiences than physical items, this growth will only continue.

So how might we show people where they've been in more helpful and nuanced ways?