3-2-1: Two ways to develop great ideas, a rule for life, and contentment

Here's what I've come to see as the guiding light of my life: simple ideas, explained very clearly. You only really need, like, one or two compelling ideas that you deeply understand. And then you have to be able to make other people understand them, which is the hard part. You have to distill, and in a way distillation is harder than creation. Sim... See more

All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you're sitting around trying to dream up a great idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and something else that you reject will push... See more

“It is nearly impossible to have your best idea the first time you think about something.

The most likely way to uncover important insights is to frequently revisit a problem. The longer you’re in the game, the more ideas bubble up to the surface.

Time unlocks insights.”