3-2-1: The Key to Great Relationships, the Will to Achieve, and Beauty as a Guiding Principle

"Be guided by beauty. I really mean that. I think pretty much everything I've done has had an aesthetic component—at least to me. Now, you might think, "Building a company that's trading bonds? What's so aesthetic about that?" What's aesthetic about it is doing it right. Getting the right kind of people, and approaching the problem, and doing it ri... See more

There is beauty in something well-made. The fine fit of a tailored suit. The delicate stitching of a vibrant rug. The mechanical elegance of a well-tuned watch, ticking silently. The same aesthetic laws that govern these objects – and innumerable others – apply to the business world, too. There is such a thing as a beautiful, elegant business. Not ... See more

The Nobel laureate particle physicist Frank Wilczek once said that beauty exists as a dance between opposite forces. First, he said, beauty benefits from symmetry, which he defined as “change without change.” If you rotate a circle, it remains a circle, just as reversing the sides of an equation still reveals a truth (2+2=4, and 4=2+2). But beauty ... See more

I find that it’s in this search for aesthetic satisfaction that so many of the best lessons are found. I’m not talking about ornamentation or bells and whistles. I’m taking about the beauty of the four Cs: Clarity, cohesion, consistency, and conciseness.