3-2-1: On the power of going for it, the value of sharing what you know, and how to figure out what you really want

There’s a tremendous friction that arises when you don’t allow yourself to do what you really want to do with your life. You make a lot of halfway decisions to negotiate your competing priorities: what you want, and what you want to want.

Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that assumes all humans desire is status and likes and influence and convenience and efficiency.

Yes, humans want all those things. But we also want to be inspired. To be delighted. T... See more

People take action when three forces collide:

• Motivation (we must want the thing);

People mimic the desires of people they look up to desire.

• Trigger (something must happen to trigger a desire to get more of it)

Every time the same new hot app is shared by someone I know or respect — whether a friend, a mega-influencer or someone in between — I am remi... See more