3-2-1: On finding the best way to do something, how timing shapes communication, and making unreasonable requests
Talk about potential mistakes before they happen and people start looking for ways to prevent them. 
Talk about actual mistakes after they happen and people start looking for reasons to defend their actions.
What do we need to be talking about now, so we can learn the lessons before we need them?
Talk about actual mistakes after they happen and people start looking for reasons to defend their actions.
What do we need to be talking about now, so we can learn the lessons before we need them?
3-2-1: On finding the best way to do something, how timing shapes communication, and making unreasonable requests
"Ask for things. Ask for things that feel unreasonable, to make sure your intuitions about what's reasonable are accurate (of course, try not to be a jerk in the process). If you're only asking for things you get, you're not aiming high enough."