3-2-1: How to be great, the power of cold emails, and the dangers of working late

Do not send me anything longer than you would send to a crush. Some people email me six-paragraph essays about the time they saved a cat from a tree.

I find the most effective way to get someone's attention is to simply give, just like in dating. Hey, I noticed that you read this book on your website. I think you'd like this book too; it's pretty sh... See more