These are powerful questions and I the version of it I would ask you today is:

1. What are you most curious about?


2. What is your unique perspective or way of helping in this domain?


3. Given the infinite resources available to you today, why are you doing nothing about this?

It’s not about reaching as many people as possible with your content. If you can do that, great, remember me when you’re famous. But chances are that by far the biggest beneficiary of you trying to help past you is future you . If others benefit, that’s icing.

Similarly, I think people need to ask themselves – and it might be easier if we ask each other – What do you really want to be doing? How did you fall in love in the first place? People start optimizing for things like “hm, if I did this I would get 5% more traffic” or “I would get to the next follower milestone” I think because it’s visible, and... See more