💜 Will Allred on LinkedIn: ... just a reminder 25-50 word...

💜 Will Allred on LinkedIn: ... just a reminder 25-50 word cold emails are getting 67% more replies… | 155 comments

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Knowing how to send great cold emails is a superpower. My learnings over the years: • 2-3 sentences max, reads like a text • have a clear ask • feels personalized • punchy subject line • avoid vague requests like "pick your brain"... See more

Ben Lang x.com

A few cold emails changed my life. Here are some things I learned that might be helpful for anyone trying to send one: 1. Short and simple gets read (long and complex gets deleted). Stop with the long cold emails. They make eyes glaze over and get deleted. 4-5 lines, space them out with hard enters (makes them appear... See more

Sahil Bloom x.com

Sending good cold emails is a super power. My learnings over the years: • 3-4 sentences max • have a clear ask • avoid vague requests like "pick your brain" or "trade notes" • try to include something memorable • keep it casual, punctuation is overrated

Ben Lang x.com

Shorter Emails, Doubled Responses

Todd Rogers and a doctoral student surveyed US school board members, sending two versions of an email.

One version was long (120-130 words), respectful, and deferential. The other was short and to the point (50-60 words).

They A/B tested these emails and surveyed people beforehand on which they thought would be more

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. • Interview With Todd Rogers: Author of Writing for Busy Readers

There are three things you need to do to write a great cold email:

Personalize and send it to the right person.

Emphasize how responding will benefit the reader.

Make it short and clear.

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. • Interview With Todd Rogers: Author of Writing for Busy Readers

How To Write a Great Cold Email That Will Actually Get a Response - Summation by Auren Hoffman