A prediction can be based on research, too, but it can also be an entirely unfounded hot take, like we often see from Tiktok Oracles. That’s why I bristle a bit at its use — I just fear that it devalues the work, similarly to what we’ve seen with the confusion between ‘ trending ’ vs. trend.

My 2026 Macrotrend Report is different from most other ones. It does not include snappy hot takes, mention of “predictions,” consumer data, or cool graphics. It does include a clear methodology and framework, and lots of insight and inspiration.