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2025: The Year of ‘Soft Clubbing’
The soul of clubbing is being crushed under the weight of massive festivals and big-money parties, leaving small venues and grassroots promoters struggling to survive. As another small club in Leeds closes its doors due to ‘unassailable costs,’ we have to do better—reduce our fees when needed and support these spaces that built the culture. Enjoy these flyers from the first parties I threw in Brighton back in 2007/08 (Hold tight the MySpace glory days!) Those lineups wouldn’t have happened with today’s fees! Back then, I was one of the only promoters pushing forward-thinking bass culture in the city. Most of the audience didn’t even know half the acts, but I knew those parties were essential to moving the culture forward. Let’s help promoters do the same in their towns and cities. If you’re a small venue, promoter, or party outside of London, drop me a DM, and let’s make things happen. 📥👊🏻 PS. Shout out to all my “Top Friends” that came played for £250-£500 back then! ❤️
instagram.com**THE CLUB AS A LIFESTYLE PLATFORM: IT’S BIGGER THAN BRAT
**Bushwick circa 2022 onward is one of the most meme’d lifestyles, identities and ‘vibes’ that New York City has produced. The growing crop of club venues even amidst record rent raises demonstrate an urgent appetite for community, connection, and escapism that has emerged from that year or t
... See moreGrace Gordon • How to Build Brand Energy
These are the run clubs and swim clubs with very robustly branded websites for some reason, websites that greet you with full-width videos of delighted people being very sweaty together. New ventures for “group conversation” or exclusive social spaces or curated clubs with sign-up flows and membership levels that evoke the rigor of a bank account r... See more
Elise Granata • What We Lose When Optimizing Community
However, amid the AM -ification of cities and culture, there is light in the darkness. We are beginning to understand what we lose when we reject the night. Policies to keep cities open round-the-clock have been picking up steam since Amsterdam began issuing 24-hour operating licenses in 2013. The idea of cultivating night time economies has since ... See more
Alexi Gunner • Idle Gaze 062: Dawn Chorus / Dusk Chorus
After a period of Covid-induced disconnection, ‘real-world’ communities are experiencing a resurgence, and, for the young people we spoke to, the importance of meaningful social interaction, community support, and mutual aid is only growing. Helen Job, Insights Director at SPACE10, predicts that “in the future there will be an increased interest in... See more