2025 MACROTREND REPORT

Vogue Business suggests, “There’s an air of luxury around the act of reading: it takes time to get through a book...When a fashion brand aligns with literature, they are making an allusion to quality and permanence and, in many ways, delayed gratification.”

I feel that it is particularly important to consider how our rapid shift towards hypervisualization, and the tendency for internet culture to divorce images from context, plays a role in fueling the rise of regression.

Gen X and older millennial women had Boomer grandmothers or their own mothers to tell the true stories of what life was actually like as a housewife, and to drill the significance of self-sufficiency into our hardwiring. Gen Z and some younger millennials didn’t have that. There is a generational experience gap. Instead, they witnessed different is... See more