The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer.

Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize

When uncertainty exists and there is a “fog of war” environment, experience in making decisions with incomplete information is critical. When there are no rules and no model for how to act, it’s experience that provides the most value.