15 ways to incorporate gaming into your music strategy

The music industry’s motivations to embrace gamification are arguably more financial than cultural: Newzoo estimates that the gaming industry generated over $175 billion in revenue in 2020, whereas official figures for the music recording and publishing sectors sum up to only around $27 billion in the same time period.

The problem: Technology and music have always engaged in a symbiotic path towards innovation and creativity. The first recording devices, synthesizers, and even records were a result of technological innovators. Likewise, the first computers and mobile devices prioritized music as a key feature. The way we produce, consume, and support music has ch... See more

But while each new form factor or delivery method for music stole share from the previous generation, new forms of video and video games increased the size of the overall pie.

The fandoms are gaming and music. And while you’re always going out a limb when you try to draw conclusions about such large, diverse groups, I can’t help but feel like I’m seeing a trend in the way they have responded so far to efforts from industry to sell them various blockchain-related things.

I wanted to dedicate the first Water & Music DAO update to exploring the role of emergence in DAO onboarding design — specifically rethinking the term “gamification” to support more open-world, self-directed narrative- and skill-building paths for DAO community members.