15 ways to incorporate gaming into your music strategy

The music industry’s motivations to embrace gamification are arguably more financial than cultural: Newzoo estimates that the gaming industry generated over $175 billion in revenue in 2020, whereas official figures for the music recording and publishing sectors sum up to only around $27 billion in the same time period.

Music has just as much engagement as video games; there’s basically no reason there should be a 7x difference in market size — except for the business model.

Gaming is expanding its reach into every part of our lives (education, medicine, music) and is becoming the foremost battleground for the future of big tech. This strikes me as analogous to the Facebook story from above. The market clearly believes video games represent a valuable opportunity, but may be underrating the scale by orders of magnitude... See more