15 Methods For Testing Your Assumptions [Research Guide] // OpinionX — Free Stack Ranking Surveys

There are four ways to test an assumption. It’s helpful to think of them as phases to be executed in order and take them one at a time during your first several projects. As you gain experience, you can choose the one that’s most appropriate to your riskiest assumption at any given point.

It comes down to three critical steps: Map and rank your assumptions. Not all assumptions you test will move the business. This is why it is wise to list the assumptions and select those that are mission-critical for your GTM to succeed. Choose two to five research methods that are stage-appropriate. A wide variety of research methods are available

Assumption mapping, an exercise designed by David J. Bland, author of Testing Business Ideas, is a great way to quickly identify what Bland calls your “leap of faith” assumptions—the assumptions that carry the most risk and thus need to be tested.