15 Methods For Testing Your Assumptions [Research Guide] // OpinionX — Free Stack Ranking Surveys

There are four ways to test an assumption. It’s helpful to think of them as phases to be executed in order and take them one at a time during your first several projects. As you gain experience, you can choose the one that’s most appropriate to your riskiest assumption at any given point.

It comes down to three critical steps: Map and rank your assumptions. Not all assumptions you test will move the business. This is why it is wise to list the assumptions and select those that are mission-critical for your GTM to succeed. Choose two to five research methods that are stage-appropriate. A wide variety of research methods are available

Here are some common areas for assumptions that are worth validating: Why users choose your product over an alternative Which features are must-haves vs. nice-to-haves How much time and attention users put into learning the product The impact of "minor" usability issues The discoverability of a feature The extent of the inertia to begin u

The best way to validate the truth of your Critical Assumptions is to test them directly, but going through the entire process of starting the business is needlessly risky and expensive.