12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

the most common question I get from people new to the startup process is “What product should I sell?” To figure out the answer to this question, you first need to understand you’re building a brand, not selling products.

Moving forward, the key to fast growth is going very, very “micro.” The more specific an audience you can target, the faster you will grow. The more “niche” your products, the faster you will be able to release products and get to the first million.

The key to your product probably won’t be that it’s new. It’ll be that it’s different, even if it’s just in one small way.

“Serious Tim Face.” This was that face. He looked at me dead in the eye and said, “Ryan, here’s what I’ve discovered. There are plenty of things not worth pursuing. But that doesn’t mean that it isn’t worth doing. You see, even if the thing isn’t worth it, the pursuit is.” That sums up entrepreneurship for me. It’s not about the money. It is who yo

People will always pay a premium to solve their specific problem. That’s why we choose brands—because they are for us. This is why you absolutely must hammer down the “who” behind your product. If you can speak directly to your target market, you can charge twice the price while creating loyal fans.

An entrepreneur solves problems that someone else created. An entrepreneur takes responsibility in order to create change. I consider every challenge, every painful moment, and everything that I have had to overcome to be a necessary part of the journey. It’s an empowering thing when you realize that no one is coming to save you. No one is going to

Which product out of that suite of products do you want to focus on, to either make a great version of it or a version that solves one of their problems?

That never-ending, purpose-driven quest for improvement gives you the freedom to direct your focus right now on getting that product on the market. Whenever I catch myself overthinking a product and delaying the crucial move from concept to sale, I remind myself, “Let’s make some mistakes.”

There’s a common startup model called “scratch your own itch,” and it involves finding a problem you yourself have, solving that problem, and then allowing that solution to form a business. That’s what inspired Suzy to start Poo-Pourri.