12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

A brand is trust. A brand is an expectation that the customer will be happy with his or her purchase. A brand is something built by creating a group of products that all serve the same person.

if you carve out a specific group of people and tailor your brand specifically to them, you will attract raving fans and the attention of a future acquirer. In this book you’re going to learn how to tap into those markets in a way these big companies can’t. You’re going to make yourself into the most attractive person in the room, and they’re going

6. Do you know how you will get predictable sales?

if you know a lot of moms, and you want to honor the fact that busy moms still want to take an hour to cook for their children, then you can create a series of products for that person. One of the products might be spatulas. You start there. Then you can make a line of products that serve those moms. Suddenly, by starting with people instead of pro

An entrepreneur solves problems that someone else created. An entrepreneur takes responsibility in order to create change. I consider every challenge, every painful moment, and everything that I have had to overcome to be a necessary part of the journey. It’s an empowering thing when you realize that no one is coming to save you. No one is going to

2. What do they already buy? Can you list at least three to five products that your group already buys? If you can’t list at least three products, you’re in the wrong market. At this point in the process, it’s really tempting to make up a product idea from scratch, but I recommend that you start by identifying what your person already buys.

1. To whom are you going to sell? You

It’s important to define your customer around someone you know well. Don’t pick a group of people you know nothing about unless you’re prepared to do a lot of research on them—make sure you can identify at least one pain point shared by the group, and how you can serve that pain point with a collection of products.

Where does your person hang out with others?