Where does your person hang out with others?

People will always pay a premium to solve their specific problem. That’s why we choose brands—because they are for us. This is why you absolutely must hammer down the “who” behind your product. If you can speak directly to your target market, you can charge twice the price while creating loyal fans.

6. Do you know how you will get predictable sales?

Which product out of that suite of products do you want to focus on, to either make a great version of it or a version that solves one of their problems?

the difference between brands and products. Products appeal to one person at one time. But a brand appeals to a group of people first, and then gets adopted by everyone else. Products make a little bit of money for a short amount of time. Brands get acquired for millions of dollars.

4. What does your group think about similar products on the market? If

There are two types of entrepreneurs: those who drive the vision and those who build. It is incredibly rare for one person to be both a Visionary and a Builder. Visionaries are highly energetic and highly emotional; they come up with new ideas. In contrast, Builders are stable, organized, and calm. Visionaries make horrible managers, so people

if you carve out a specific group of people and tailor your brand specifically to them, you will attract raving fans and the attention of a future acquirer. In this book you’re going to learn how to tap into those markets in a way these big companies can’t. You’re going to make yourself into the most attractive person in the room, and they’re going

This is the single greatest time in history to be an entrepreneur. This is the best time ever to live a life of freedom.