#113 - The funny ways we think about money
price information activates the brain’s pain center . That is not surprising. Associating prices with pleasure is probably the rare exception rather than the rule.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Did you ever think of it that way? It’s a good context in which to hold your products and services. People buy from you when they believe what you are selling is of greater value than the dollars they need to exchange for it.
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
