“We can take these beats, which are basically the beats of your outline, and if the words and then belong between those beats, you’re fucked, basically. You’ve got something pretty boring.” Parker explains, “What should happen between every beat you’ve written down is either the word therefore or but.”
Adam Alter • Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most


“A clear majority of human beings tend to connect their sentences, paragraphs, and scenes together with the word and.
This is a mistake. The ideal connective tissue in any story are the words but and therefore, along with all their glorious synonyms. These buts and therefores can be either explicit or implied.
“And” stories have no movement or mome... See more
This is a mistake. The ideal connective tissue in any story are the words but and therefore, along with all their glorious synonyms. These buts and therefores can be either explicit or implied.
“And” stories have no movement or mome... See more
Brain Food: Guided by Beauty
