100 Things Every Designer Needs to Know About People (Voices That Matter)

If you’re testing or interviewing customers about a product, the words you use can affect greatly what people “remember.”

Realize that people will probably only pay attention to salient cues.

Don’t assume that people will remember specific information in what they read.

If the product you’re designing allows people to connect with other, people then they will be motivated to use it.

People recognize and react to faces on Web pages faster than anything else on the page (at least by those who are not autistic).

It may not always be appropriate to use food, sex, or danger in your Web page or software application, but if you do they’ll get a lot of attention.

If you could limit the information you give people to four items, that would actually be a great idea, but you don’t have to be that drastic. You can use more pieces of information as long as you group and chunk.

If you’re designing a product or application where people need to notice an event that rarely occurs, use a strong signal to get their attention when it does.

Design so that the salient cues are obvious.