100 Things Every Designer Needs to Know About People (Voices That Matter)
updated 2d ago
updated 2d ago
It’s always a good idea to organize information for your audience as much as possible. Keep in mind the four-item rule from the “How People Remember” chapter.
Stories are the natural way people process information.
Evaluate the loads of an existing product to see if you should reduce one or more of the loads to make it easier to use.
A person’s unconscious constantly scans the environment for certain things. These include their own name as well as messages about food, sex, and danger.
If you think people might be filtering information, use color, size, animation, video, and sound to draw attention to what’s important.
People are motivated to keep seeking information.
If the product you’re designing allows people to connect with other, people then they will be motivated to use it.
Be aware that people tend to use external aids (notes, lists, calendars, appointment books) so they don’t have to rely on memory.
Assume that people will get things done with the least amount of work possible. That may not always be the case, but it’s true more often than not.
People recognize and react to faces on Web pages faster than anything else on the page (at least by those who are not autistic).