100 Days, 100 Grand: Be earning six figures as a freelancer ... 100 days from now!

If you leave a week between days, be prepared to work harder to get back on track. Contractors call it the “pick-up / put-down” problem; you’ll learn how to solve it forever on Day 93.)

“The purpose of business is to create and keep a customer.” - Peter Drucker

The power of positive thinking or being a highly effective person are both good ambitions, but if you’ve bought this book you probably have an upbeat attitude towards your life and work anyway.

In business and academia: the past masters of advertising like Hopkins, Ogilvy, Sullivan, and Kennedy, and their books that taught me how to earn like a pro on the life of a poet;

consultant Michael Porter for making business make sense;

Ray Dalio for summarising his life’s learnings in two books;

You don’t need customer relationship management geekware to build a roster of 3-8 clients. (One of your goals for the next 100 days.) You don’t need inbound marketing wizardry to put 1,000 names into your sales funnel. (Although some of its ideas will help.) And you don’t need to plan out a twelve-touch customer journey to hit a 1% conversion rate.

Like all freelancers, I’ve had good years and bad years. 100 Days, 100 Grand is the result of noting down what led to the good years . . . and the differences that made them great.

business consultant action hero Gabe Rayner, for showing me where extreme self-actualisation can lead;