10 years after "Growth Hacking"
andrewchen.substack.com
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10 years after "Growth Hacking"
Predating Uber, I had written and published nearly a thousand essays on topics like user growth, metrics, viral marketing—along the way, popularizing tech industry jargon like “growth hacking” and “viral loops.”
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Danielle Vermeer and added
Sean Ellis attempted to redefine the word ‘marketing’ in the technology space. Invented the term ‘growth hacker‘ Much more about products and data than traditional advertisements. Features > Campaigns
Tim Ferriss • #550: Andrew Chen — Metaverse, Metrics, and Meerkats
sari added
Shitty retention is ubiquitous
First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:
When you ref... See more
First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:
- daily retention of consumer apps: D1/D7/D28 of 60/30/15
- the % of active users — that is, DAU/registered — should be 25%
- or, for consumer/SMB subscription: M12 of >30%
When you ref... See more
How Novelty Effects and Dopamine Culture Rule the Tech Industry
alex added
Brian Sholis and added
The End of the 1 Billion Active User Ad-Supported Consumer Startup
Andrew Chenandrewchen.substack.com
A startup that prematurely targets a growth goal often ends up making a nebulous product that some users sort of like and papering over this with ‘growth hacking’. That sort of works—at least, it will fool investors for awhile until they start digging into retention numbers—but eventually the music stops.
Sam Altman • Before Growth
Johanna added