Saved by sari and
10 Tips on Writing From David Ogilvy
gabriel and added
It pays to write short sentences and short paragraphs, and to avoid difficult words.
David Ogilvy • Ogilvy on Advertising
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
Alara and added
sari added
David Ogilvy’s 1982 advice on how to write
Including point 4, that using jargon is the “hallmark of a pretentious ass” https://t.co/RDRRMb1KsI
Isaac Friedman-Heiman added
His attitude to the creative process can be summed up in three things he said: 1 ‘There is an inherent drama in every product. Our No. 1 job is to dig for it and capitalize on it.’ 2 ‘When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.’ 3 ‘Steep yourself in your subject, work like hell, and l
... See moreDavid Ogilvy • Ogilvy on Advertising
we’ll need to return to David Ogilvy to explain it. Part of his influence comes from two books, Confessions of an Advertising Man (1963) and Ogilvy on Advertising (1983), which laid out his approach to advertising, and how clear, resonant language and crisply executed graphic design could turn a mere commodity into something desirable. But the book... See more
Celine Nguyen • The Divine Discontent
Alex Burns added