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10 Factors To Consider When Evaluating Consumer Subscriptions
Revisiting Lifetime Value and Customer Acquisition
digitalnative.substack.comdigitalnative.substack.com
Subscriptions are unbelievable. You have recurring revenue that, ideally, compounds month after month. Nothing else matters because you have growing subscriptions. And then it stops. Suddenly, you report a loss in subscribers. And panic ensues. Suddenly, you ask: should I have been so anti-ad all these years?
Jacob Cohen Donnelly • The Pivot to Advertising Has Begun
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Tien Tzuo • 1 highlight
amazon.com
