CHARGE 5-25X MORE FOR YOUR CONSUMER SUBSCRIPTION PRODUCT Consumer CEOs: Charging $20 monthly / $200 annually for your product means that you need 1M subscribers to get to $200M ARR. Given the high churn with consumer SaaS products (4% per month not uncommon) you will need to constantly keep filling the top of funnel... See more

Most founders accidentally train their customers never to pay them. @MadhavanSF (the "pricing guru" of Silicon Valley - having worked with LinkedIn, Uber, and 30+ unicorns) calls it the 20/80 Pricing Trap • 20% of your features drive 80% of the willingness to pay • Founders... See more