10 Factors To Consider When Evaluating Consumer Subscriptions

Conversion from Free Tier or Trial to Paid Subscriber (B+) I give the company a B+ grade, because there also is not a free tier or trial that the company can offer in the current instantiation of the service, whereas many other consumer subscriptions are able to offer those options.

In short, subscriptions are not a panacea. Price changes do not solve product/market fit on their own. But, if your product gets better with more usage, addresses a naturally recurring behavior, and has a potential “upgrade tier” of users, a subscription model could be very successful.

I also think this makes Twitter’s other subscription offerings, like Super Follows, Revue, etc., more attractive, not less; the biggest challenge in running a subscription business is earning that first dollar, but once a user is paying it’s relatively easy to charge for more.