10 Characteristics That Define Gen Z (Part I)

Gen Zs reject the sterile, constrained online identities encouraged by older social platforms in favor of more customized forms of online expression.

With Gen Z, we're seeing a shift away from conspicuous consumption to conspicuous participation. Fashion brands are becoming a critical part of social movements, serving as a form of expression. LGBTQI+ issues are becoming increasingly mainstream, partially driven by a more fluid conception of gender amongst the young. A recent survey found that 52... See more