#1 The What, How and Why of Virtual Fashion

4. Why would brands make Virtual Fashion?In the Virtual Fashion space, there are two types of brands creating clothes:Brands that sell only Virtual FashionBrands creating digital twins of their physical collections

Virtual Fashion pushes the limits of creative idealism, removing restrictions around material malleability, a humanoid colour spectrum, or as previously mentioned, gravity.

Virtual Fashion refers to any type of fashion article (clothing, accessories, jewellery) that exists in the virtual realm. It spans the clothes that exist on avatars, the skins in gaming, and those digital-outfits which can be worn by humans.

Fashion houses can implement Made to Order models based off their virtual best sellers; for consumers sure they want to wear that cerise ballgown to their sister’s wedding, rather than solely in an Instagram post. Equally, if consumer’s whim buys are catered to by cheaper virtual garments, they have more to invest in their higher-priced, well-produ... See more

In the near future, you’ll be able to wear virtual clothes in real-time, and in motion. You’ll also be able to ‘own’ the digital assets rather than just having your payment amount to one-photo, and change from garment to garment.