The belief that human behaviour can be perfectly modelled, predicted and controlled entrains as a consequence the collapse of equitable relations between individuals and trust in institutions, and the substitution of algorithmic certainty for any semblance of participatory, democratic society. There is no appeal to collective, contestable

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Our blind trust in algorithms helps us believe in the categories assigned to us. Even though personalized recommendations are probabilistic —trying to predict what we like—we often treat them as deterministic , as if they already know what we like. Through that attitude, we become "calcified in our digital identities," each of which can be uniquely

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Reduce the visibility of resharing debunked or low-legitimacy content, and those that reshare it. If your crazy uncle wants to keep posting verifiably false conspiracy theories, they shouldn't be algorithmically amplified and his followers should have to visit his account to see them. This lets social network maintain a degree of free speech... See more