1, #102 - A hard 'No'

One of the things Steve [Jobs] would say [to me] because he was worried I wasn’t focused — he would say, “How many things have you said no to?” I would tell him I said no to this. And I said no to that. But he knew I wasn’t interested in doing those things. There was no sacrifice in saying no [to those things]. What focus means is saying no to some... See more

What focus means is saying no to something that you, with every bone in your body, you think is a phenomenal idea and you wake up thinking about it, but you say no to it because you’re focusing on something else.