#032 Peeling Back

One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.

Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.... See more

The goal is to make the complicated simple — not the other way around. The best ideas are often expressed as simple ideas. They’ll have power because they’ll feel inevitable.

Design is hope made visible.

You can live your life as the result of history and what came before, or you can live your life as the cause of what’s to come. You choose.

When talent doesn’t hustle, hustle beats talent. But when talent hustles, watch out.

When you work only for money, without any love for what you do in and of itself, your work will lac... See more

The details we think matter likely don’t when we go deep enough : The “accordion” exercise we did felt like powerful psycho technology the way it completely changed how I thought about getting to the essence of experiences and ideas. In the exercise, you go from 3 minutes of a speech to 2 minutes to 1 minute to 30 seconds to 15 seconds, and then ba... See more