024 - Entering Limbø, With Ø

The scariest thing about technology? The humans making it. Technology isn’t inherently bad, but it’s too often in the wrong hands. If it truly speaks to and supports your audience, then don’t feel shy to utilise technologies to build your brand world and connect with your audience in more mutual ways. This is about world (not just bot) building.

Ø was a chance to set our imaginations free, to embrace the opportunities that some technologies provide to dream up better worlds. Celebrate the chance to imagine alternatives to our world, welcoming the supernatural and otherworldly as more-than-human agents to help set us free from our human-created prejudices.

We chose to create Ø as an exploration of the entangled yet evolving relationships between humans and machines, through the perspective of an otherworldly creature. At every step of the process, we've experimented with how to involve interaction and create value exchange between MØRNING and machine - collaborating with various technological tools a