In an age where AI can generate anything, the question is no longer "can it be made?" but "is it worth making?" The frontier isn’t volume—it’s discernment. And in that shift, taste has become a survival skill.

Not taste in the superficial sense—not trend-chasing, not aesthetic mimicry, not expensive minimalism for the sake of status. Real taste. The... See more

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more