020 — Uh Oh, Meet Ø
Brand is why you care about your relationship with a company (c/o Phil Chang).
Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.
Reaching For Identity
Searching for identity can feel like grabbing at clouds. Just when you think you’re holding the truth, it slips through your fingers.
That’s because truly understanding someone else’s identity is an out-of-body kind of experience. It’s one thing to see it on paper. It’s another thing to feel it your bones.
“The shortest distance... See more
Searching for identity can feel like grabbing at clouds. Just when you think you’re holding the truth, it slips through your fingers.
That’s because truly understanding someone else’s identity is an out-of-body kind of experience. It’s one thing to see it on paper. It’s another thing to feel it your bones.
“The shortest distance... See more