Now, imagine the following situation. What if you formed an organization with 10 or maybe 100 other people, and here's how this works. You're going to cooperate together in that you're all going to brand yourselves collectively, like as if you were a band or a magazine or a sports club or something.

You're creating this thing, and that's the mid. A

They're talking about civilizations. I think with you and I, obviously, the lessons for companies jumps off the page. This is really why there's always more opportunity. You know, there's always room for a new company, a new startup, because on one point, we are all agreed civilizations begin, flourish, decline, and disappear.

Companies begin,