Tekelala

Tokenised brand communities can become a formidable avenue for brands to forge meaningful and value creating connections with their most loyal fans. Through mutuality (aligned incentives) and agency (active participation) community members become active stakeholders, only to see their loyalty and effort being rewarded with additional privileges and... See more

Onboarding at every stage: So you have your first 100 members, created a delightful onboarding experience that welcomes your members without overwhelming them, and drafted documentation. Now what? Onboarding is an ongoing process. Onboarding happens to some extent at every stage of a community member’s journey. Humans aren’t static, so communities

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The reality in the NFT market you can launch a successful project descent utility, good art, a good ecosystem, or a fantastic community 

The potential for Web3 tech is evolving at a fast pace, but the adoption is still pretty small compared to the number of global internet users. At M25, we started to dig into current use cases and opportunities as we began to spend time with various projects in the Midwest. To better understand the ecosystem, I have broken down the current Web3 use... See more