Tekelala

People are strange. People are also cool. People are complex. But above all, people are weirdos. That’s what makes community work so fun. Jono Bacon says, “if we really want to understand communities and how to build them, we need to understand people and how they work.”We all live on a giant rock hurtling through space in a brief moment in time.... See more

The DAO-ification of community facilitates meaningful collaborative work, continuous feedback, and a closer relationship between brands and communities. Distributing tokenised ownership and governance transforms community members into vested and passionate ambassadors and contributors. With some the key levers of building and activating brands... See more

Over time, though, the Model T was very much a victim of its own success: by massively expanding the market for cars and triggering the development of car-friendly infrastructure, Ford created openings for other car manufacturers that previously didn’t exist. A company like General Motors didn’t need to compete with Ford by building a Model T clone... See more

The major themes of this shift are the metaverse and web3 movements. They are two sides of the same coin, creating a new front- and backend of the Web. Where metaverse uses new tech like extended reality and AI to create new ways of digital interaction, web3 is using blockchain and tokenization to build a more distributed data layer into the... See more

Earning brand tokens through participation and co-creation >TRANSACTIONAL REWARDS: earn tokens by purchasing a brand’s product or servicePROOF OF ATTENDANCE (POAP): verify and reward attendance at a particular IRL or URL eventENGAGEMENT: recognise and reward active community engagementCONTENT CREATION/SHARING: involve brand fans and creators in... See more

NFTs have never failed to amaze us with their imaginative utilities, record-breaking prices and celebrity following. In this article, we will explain how Azuro is going to harness NFTs to change the way bettors see decentralized betting forever.