The best models are ones that don't really rely much on paid acquisition. The best entrepreneurs have figured out hacks to get user demand at scale through a user proposition
You have to continue to be adopting your decision framework. One was whenever I saw a bargain, I should run. It's a sign of no heat. Whenever I did a bargain, I regretted it later. Whenever I was forced to pay up, to date that has been a very good basket of companies
The best way to measure the acquisition effect is usually by the percent of organically acquired users and the customer acquisition cost going down over time (within a network until a certain point).
One of the most important lessons for me, another lesson learned, in the areas I invest in, which is largely consumer, I think it's critical you have a theory and defensibility. And for me, that defensibility typically has been network effect.
And so that's been key to the working, but the economics were awful when we invested. And so the leap of faith there wasn't people would want groceries delivered to their homes. The leap of faith was he can make the economics work.
The shorthand is the three characteristics that the seekers and the Wizard of Oz were seeking. To follow the yellow brick road to the Emerald City and have their wizard grant them. What did the cowardly lion want? Courage. All right, courage. That's number one. The scarecrow was seeking if I only had a brain, he was seeking wisdom. And perhaps the ... See more