Brian Sholis

- "Squashed evaluations: When an entire rich form of activity gets evaluated through one tiny window, then the importance of whatever’s in-frame gets over-exaggerated — and whatever’s outside of that frame gets swamped."

- "the structure of the online environment right now seems to demand that superstar reviewers put up frequent updates. … But if you’re reviewing the kind of thing that is subtle, that takes a long time to really get to know, then the context of review has drifted really far from the context of use. So we’re evolving this perverse ecosystem centered... See more

- “The first thing to note is that pretty much everything is a clock. Garbage announces the days with its worsening smell. Wrinkles mark the years. “You could tell time by measuring how cold your coffee has gotten on your coffee table,” said Huber, who is now at the Technical University of Vienna and the Institute for Quantum Optics and Quantum... See more

- "To exist on platforms is to be subject to this kind of continual identity reconstitution, to fluidity. Self-branding attempts to hide this inevitability by claiming agency over it, as though by choosing to turn our identity into capital, it becomes a free choice. Self-obfuscation, on the other hand, effectively embraces it through a kind of... See more

* “I take extra care to prioritize extended time with friends. If you want a deep conversation, you need time. Instead of spending two or three hours with somebody, I prefer to spend two or three days with them.”

* “The dynamic of friendship is almost always underestimated as a constant force in human life: a diminishing circle of friends is the first terrible diagnostic of a life in deep trouble: of overwork, of too much emphasis on a professional identity, of forgetting who will be there when our armored personalities run into the inevitable natural... See more

A thoughtful essay about how our online identities—even when our default mode is misdirection or obfuscation—are visible to the platforms we use, and by extension to capitalism and its prerogatives.

* “You imagine that you are fighting against the mob, but actually you are becoming a part of it. Within the mob there is no justice and no argument and no reasoning, no space for inquiry or investigation. The only good move is not to play.”