Brian Sholis

- “… workflows driven by text interfaces are easier to share, document, and iterate over time within a team. Text interfaces make workflows more concrete.”

- "Rather than applying the traditional object oriented approach of wrapping a consumer around a product; instead by identifying every opportunity to establish a brand as a cultural institution (that serves the public in it’s operation), the brand consistently fortifies an ethical and moral foundation from which to exist."

A thoughtful essay about how our online identities—even when our default mode is misdirection or obfuscation—are visible to the platforms we use, and by extension to capitalism and its prerogatives.