Brian Sholis

- "Even if we’re anonymous or confusing to other people, we remain pellucid and knowable to platforms, which establish a recognizable personal brand of sorts algorithmically. When we encounter ourselves in the guise of recommended content and customized ads, we are meeting our coherent public image, as the platforms have deduced it from an entire... See more

- "Squashed evaluations: When an entire rich form of activity gets evaluated through one tiny window, then the importance of whatever’s in-frame gets over-exaggerated — and whatever’s outside of that frame gets swamped."

- "The aggregate carbon footprint of Shopify’s fragmented conglomerate of small internet businesses on the other hand, is massive. Each product line houses an inefficient, dysfunctional (mini) supply chain, involving extra transport steps, re-boxing and temporary warehousing, drastically increasing CO2 emissions (and baseline cost) when compared to... See more

"This counsel is surely weighted toward white-collar knowledge work, although I hope it’s at least somewhat valuable to any reader."

* “The dynamic of friendship is almost always underestimated as a constant force in human life: a diminishing circle of friends is the first terrible diagnostic of a life in deep trouble: of overwork, of too much emphasis on a professional identity, of forgetting who will be there when our armored personalities run into the inevitable natural... See more

* "Sometimes, to be a resident of polite society, you have to lie, and this feels unpleasant for a moment but is usually bearable. But lying to an empty page alone in a room feels awful."

* “Instead of growing your Rolodex, double down on your best friendships, and find your 10 Club.”