Bethany
@bethanyb
Bethany
@bethanyb
Stories help us understand
It doesn’t matter who we are, we all want stories. They help us make sense of our experiences and a complicated world. Because we’re inquisitive, social animals, stories help us understand and connect with one another. When we recognize and relate to characters and events in stories—particularly those we believe to be true
... See moreThe learning space and resilience feel like frustration. The more you can tolerate the learning space between not knowing and knowing, the more you create resilience. (Summary)
Tree grows down and up at the same time. It’s the work in the deep dark that makes the light possible (summaries)
“if you can’t go down you can’t go up.”
If your goal is to grow, every idea you have should be run through this filter:
“Why would someone share this?”
Share rate should be your #1 metric if your goal is growing an audience.
One tactic: build identity into your content. At BuzzFeed, we studied this. We found that:
Identity + Emotion = Virality
Example:
Weird (emotion) ways Sisters (identity) f
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