We’ve gotten so damn good at making products with good physical attributes that the commercial war of the future will be about identity rather than value —Iannaccone

The self is an illusion

extremes help you find the median

Dollars distract from the real price

“There’s a personal satisfaction in grimly pointing out the flaws of a system. But sustainable change requires providing people with an enjoyable and life affirming alternative.”

“If you’re talking about universal health care, that’s totally utopian, but immortality is totally feasible. It’s a really weird double standard that tech bros and billionaires and Saudi princes get to dream up cities in the desert or like this new plan for a utopian city in Solano County in Northern California, but the rest of us are just going to