Alex Sopchak

Most organizations are still designed for a world that no longer exists. They separate teams who “make” (creative), teams who “sell” (commercial), teams who “measure” (finance) and teams who “execute” (operations). This structure creates slow handoffs, conflicting incentives, and predictable failures (prioritization of short-term metrics and

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Brands face a choice: compete in the attention economy where virality is common but meaningless, or compete in the legibility economy where recognition is scarce but valuable.

Legibility is something that brands can actually build and defend over time because it requires cultural program that can’t be instantly copied or algorithmically optimized.... See more

Cultural value indicates whether a brand built something durable or rented attention temporarily from an algorithmic system designed to move on to the next thing as quickly as possible. Cultural value is in things that algorithm cannot compress, and it’s made of three aspects:

Cultural currency : velocity and remix potential of a brand’s cultural... See more

The brands that make it through won’t be the ones that learned to game the algorithm better. They’ll be the ones that built something the algorithm was never designed to understand in the first place.