aron
@aronshelton
aron
@aronshelton
provocations and
The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
... See moreMachine learning has put the human in an object-receptive position that goes beyond observation, indicating a potential gateway to introducing holistic ontologies into Western scientific and technological practices.
Storytelling and Media Studies
I think maps and recipes are often good comparative structures.
A good map highlights where you’d want to go. You’ve seen the image of the peak of a trail and along the way it might highlight things worth seeing. Thus, it invites the hiker towards the destination. Simultaneously, it’s not as they say the “territory” itself. While some of us do enjoy just browsing Google Maps for fun, it’s not a replacement for the journey. Surprise is still necessary for a good and enjoyable hike.
A bad map doesn’t drag you in to explore it. It can also be too dense.
A great recipe shows you the food which is the end of your planned narrative. The ingredients are partly visible in it and the journey takes you through the process. A poor recipe is unable to foreshadow what you might eat and leaves out gaps in preparation such that the logic or plot of the preparation leaves you frustrated or lost (resulting in an undercooked mess).
Sometimes, a recipe might show you something that’s unattainable for an average cook, in the same way that a map might deceptively lure you into a direction with information and visuals that don’t match reality.
So, great (direct or indirect) foreshadowing and non-linear storytelling relies on:
Setting a novel, realistic, and clear future event
which from the setup of ingredients available at the start
leaves a viewer surprised in how the start gets to the unique end.
“What we can say is just a fraction of what we're thinking. What we're thinking is a fraction of articulations of what we perceive. What we perceive is a fraction of what is actually in front of us. And what is in front of us is a small fraction, a tiny fraction of what exists. But we believe that by wording things, by saying things, we
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