aron
@aronshelton
aron
@aronshelton
manifestos and principles and Manifestos
As with any axiom, you believe it or you don’t. If you do believe it, picture an alternate world B in which it wasn’t true. Once you have pictured that world—picture how that world would imagine an alternate world, C, in which it wastrue. Now, compare these three worlds—A, ours; B; and C.
When a complex system is far from equilibrium, small islands of coherence in a sea of chaos have the capacity to shift the entire system to a higher order.

provocations and design
The fork on your plate isn’t inevitable—it’s propaganda. Its design has been polished by centuries of iteration, yes, but also by centuries of forgetting. We stopped asking why a fork looks the way it does because it became too familiar to question. It’s not a tool anymore; it’s a dogma.
But supernormal isn’t about inevitability. It’s about normalization. When something becomes so ubiquitous, so embedded in daily life, it disappears from view. That’s not just true for objects—it’s true for the systems we live by. Markets, money, time.
“We only count what we know to count, and that's strongly determined by where we stand and who we are.
I often hear people say that qualitative research isn't generalizable, by which they mean that they use "sample" that do not have the features necessary to make valid inferences about a known population.
Forget for a minute that most survey samples aren't truly random, that confidence intervals are often not included, and so on.
We're all operating with the kind of bias that makes it hard to find hay in the haystack. We're biased towards things that are already legible to us. Statistical methods make a virtue of that.
Qualitative research helps us to de-center our concepts, to expand our understanding of the frameworks and schema that operate in lesser examined corners of life.
Even numbers aren't simply a sequence of digits, but a continuum of rationality and irrationality, with the latter making up the grand majority.
Going Further is about changing your stance in ways that challenge our sense of what counts.”
Adam Talkington
Head of Ethnography at Further&Further
a Note is something to consider, a Post is something to inhabit. - visakan veerasamy
An attention ecology goes against the idea of an attention economy, in which one’s attention is directly monetized and pitted against other things that are also meant to co-opt your attention.
Within the architecture of a project, whether it’s a printed piece or a website or something else, we’re always trying to deeply consider how one’s attention
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