aron
@aronshelton
aron
@aronshelton

A Future In Sync and
Love this from Yancey Strickler:
An artist is a self-employed self-expressor.
A creator is a self-employed commercial expressor.
“We only count what we know to count, and that's strongly determined by where we stand and who we are.
I often hear people say that qualitative research isn't generalizable, by which they mean that they use "sample" that do not have the features necessary to make valid inferences about a known population.
Forget for a minute that most survey samples aren't truly random, that confidence intervals are often not included, and so on.
We're all operating with the kind of bias that makes it hard to find hay in the haystack. We're biased towards things that are already legible to us. Statistical methods make a virtue of that.
Qualitative research helps us to de-center our concepts, to expand our understanding of the frameworks and schema that operate in lesser examined corners of life.
Even numbers aren't simply a sequence of digits, but a continuum of rationality and irrationality, with the latter making up the grand majority.
Going Further is about changing your stance in ways that challenge our sense of what counts.”
Adam Talkington
Head of Ethnography at Further&Further

Part of the magic of an actual book is that the reader ends up understanding. It seeps in, the aha’s are found, not highlighted.
provocations and design
The fork on your plate isn’t inevitable—it’s propaganda. Its design has been polished by centuries of iteration, yes, but also by centuries of forgetting. We stopped asking why a fork looks the way it does because it became too familiar to question. It’s not a tool anymore; it’s a dogma.
But supernormal isn’t about inevitability. It’s about normalization. When something becomes so ubiquitous, so embedded in daily life, it disappears from view. That’s not just true for objects—it’s true for the systems we live by. Markets, money, time.