aron
@aronshelton
Designing and navigating various contextual arrangements with an enigmatic sense of hope. #wayfinder
aron
@aronshelton
provocations and
The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
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