aron
@aronshelton
aron
@aronshelton
design and
We like to see designing friction as a fundamental design principle when working with digital culture. Instead of following design ethics that strive to eliminate friction we suggest to not only allow, but embrace friction, facilitate it: design [products with] digital technology in a way that makes space for our humanness. Here friction is a core ingredient. Digital technology should create environments and situations in which we can truly connect with each other, as well as with the unknown, the uncontrolled, with all senses, all elements, all emotions. Create situations that are not calculated beforehand, predicted and measured; situations that result from and amount to the present moment.

When we innovate only in terms of a solutionist framework, Easterling argues in her book Medium Design , we optimize for static outcomes wedded to the status quo of product-market fit. Solutions are one-time fixes, usually implemented by someone else, which break as soon as the context they’re responding to changes (which it does, constantly).
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