Andrew McCluskey

The curation of collaborative playlists is inherently a creative endeavor that taps into our uniquely human capacity for artistic expression.

By providing a platform for this creativity to flourish, musicto aligns with LaFrance's vision of using technology to enhance rather than replace core aspects of our humanity.

In essence, musicto's... See more

The A&R person is the first person to make contact with the band, and as such is the first person to promise them the moon. Who better to promise them the moon than an idealistic young turk who expects to be calling the shots in a few years, and who has had no previous experience with a big record company. Hell, he’s as naive as the band he’s... See more

Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”

I’ve always believed the best early-stage founders are artists – they're obsessive about new and unusual things, they feel compelled to bring creation into the world, and they are often misunderstood for long periods of time–even lifetimes. Building businesses is their art.

The Wundt curve shows that overly simple and predictable stimuli provide only neutral hedonic value. Positive hedonic value requires stimuli that are somewhat novel/complex/ambiguous. Too much novelty or complexity, however, leads to negative hedonic value. There is, then, a “sweet spot” for the right amount of stimulus novelty/complexity: slightly... See more