Andrei Stoica

Digital platforms are largely devoted to making users consume more, faster—think of TikTok’s frenetic “For You” feed or Spotify’s automated playlists. Curators slow down the unending scroll and provide their followers with a way of savoring culture, rather than just inhaling it, developing a sense of appreciation.

Another few decades later, in 2024, it’s difficult to even remember the world that came before this. No Logo feels dated in 2024 because it’s a dispatch from the twilight of the (comparatively) unbranded world that has since been overwritten, the logic of branding having escaped its traditional corporate confines, now internalized by subcultures,... See more

I must pause to say a word about my statement "There are men and women who make the world better just by being the kind of people they are." I first wrote the sentence some years ago and it has been widely quoted. One day I was looking through a mail order gift catalogue and it included some small ornamental bronze plaques with brief sayings on... See more

"Civilizations with long nows look after things better," says Brian Eno. "In those places you feel a very strong but flexible structure which is built to absorb shocks and in fact incorporate them."1 You can imagine how such a process could evolve—all civilizations suffer shocks; only the ones that absorb the shocks survive. That still doesn't... See more

If you point this out on social media, of course, a bunch of people will immediately mob you and say “Nuclear is better than solar!”. That’s wrong, of course. Nuclear’s compactness makes it useful for some niche applications, but its high costs and lack of a learning curve means that when land is available for solar, nuclear simply isn’t... See more

The West Coast quiet served its purpose. In isolation I developed theories about creativity and collaboration. But theories only get you so far on their own. At some point you have to go beyond putting ideas into the world and get to work manifesting them.