I've been in marketing for 16+ years now...and I'm just now learning this. ๐คฏ
According to science, if you want to make premium options feel cheaper, donโt show the full price. Show the difference:
โ Like this: $190 standard, upgrade: +$80
โ Not like this: $190 standard vs. $270 premium
๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ฎ๐ฟ๐ฒ ๐ฏ๐ด% ๐บ๐ผ๐ฟ๐ฒ ๐น๐ถ๐ธ๐ฒ๐น๐ ๐๐ผ ๐ฏ๐๐... See more