Adam Little

Product teams overvalue hitting home runs vs hitting 100 singles back to back. This leads them to take bigger swings by going after bigger markets of new users. They get bogged down by trying to establish product-market fit for a new set of users and never fulfill the potential of their current product-market fit.

This is how the singularity goes: wonders become routine, and then table stakes.

A teacher asked her students to write their names on a balloon and release them in her classroom. Thirty balloons jumbled around in the air. She then gave the students one minute to find the balloon that had their name on it. After a minute passed, none were able to find their balloon. The teacher then asked the students to take the first balloon... See more

They are born, then put in a box; they go home to live in a box; they study by ticking boxes; they go to what is called 'work' in a box, where they sit in their cubicle box; they drive to the grocery store in a box to buy food in a box; they go to the gym in a box to sit in a box; they talk about thinking 'outside the box'; and when they die they... See more