Adam Little

They are born, then put in a box; they go home to live in a box; they study by ticking boxes; they go to what is called 'work' in a box, where they sit in their cubicle box; they drive to the grocery store in a box to buy food in a box; they go to the gym in a box to sit in a box; they talk about thinking 'outside the box'; and when they die they... See more

Dialing up the FOMO backfires 87% of the time by actually increasing the odds your customer will be lost to no decision. Contrary to common belief, customers’ fear of messing up (FOMU) outweighs their fear of missing out on benefits (FOMO).

Startups benefit from starving. Starving creates hunger, which drives people to solve problems with resourcefulness and urgency. When exploring new products in a big company with excessive resources, you need to create scarcity to emulate this startup starvation. This generally means operating as a small, scrappy, siloed team.

“A fundamental paradox at the core of human life is that we are highly social and made better in every way by being around people,” Epley said. “And yet over and over, we have opportunities to connect that we don’t take, or even actively reject, and it is a terrible mistake.”

: Of all survey participants, most defined ‘access to care’ in terms of service provider availability (78.2%), ease of communication (77.8%), and affordability (74.7%). A majority (54.7%) of care-seekers reported distrusting their veterinarians and 36.8% reported being dissatisfied with their veterinarian’s interactions with them despite being... See more