Adam Little

Dialing up the FOMO backfires 87% of the time by actually increasing the odds your customer will be lost to no decision. Contrary to common belief, customers’ fear of messing up (FOMU) outweighs their fear of missing out on benefits (FOMO).

This is how the singularity goes: wonders become routine, and then table stakes.

In 2000, just 8 percent of partisans gave the other party a zero. By 2020, that figure had shot up to 40 percent. In a 2021 poll by Generation Lab/Axios, nearly a third of college students who identify as Republican said they wouldn’t even go on a date with a Democrat, and more than two-thirds of Democratic students said the same of members of the... See more

A teacher asked her students to write their names on a balloon and release them in her classroom. Thirty balloons jumbled around in the air. She then gave the students one minute to find the balloon that had their name on it. After a minute passed, none were able to find their balloon. The teacher then asked the students to take the first balloon... See more

"Nearly 50% of today's pet parents underestimate the cost of pet care1, and unexpected emergency care plays a big role in this miscalculation,"