Dialing up the FOMO backfires 87% of the time by actually increasing the odds your customer will be lost to no decision. Contrary to common belief, customers’ fear of messing up (FOMU) outweighs their fear of missing out on benefits (FOMO).
85% of pet owners with insurance believe it's worth it, according to a recent MarketWatch survey.99.5% of policyholders surveyed reported that they do not regret having pet insurance, knowing their pets are covered for significant expenses such as surgeries, diagnostics, and ongoing treatment.Pet owners without insurance are nearly 1.5 times more... See more
I love the question @jordancooper asks founders- “if there were one thing i needed to understand to see as much value in your business as you do, what would it be and let’s talk about that.”